There is a huge difference between a website (which can generate leads) and a lead capture page (which is only supposed to generate leads). Websites tell visitors: This is all of the stuff we can do for you. Have a look around and let us know when you're ready to spend some money! Lead capture pages, instead, tell visitors: We have this one super valuable thing we want to give you for free.

We often hear that we need to “ask better questions" and to “dig deeper” but what exactly are those questions? This ebook features a list of questions, scripts and prompts that will help you qualify clients, get to root problems quicker, close deals more effectively, plus frameworks to help you create better brands. The questions have been split into two parts: 101+ Questions & Scripts for Discovery and Sales Calls and Branding Workshops Discovery & Sales Call Questions The First 3 Things to Ask Finding The Gap Discovery Call Script v1 Discovery Call Script v2 Discovery Call Script v3 The Why Conversation The 5x Whys The Coaching Habit Script Branding Workshop Questions Brand Sprint Brand Strategy Simplified The Ultimate Branding Question The Three C's Brand Positioning Branding in 5.5 Steps Finding Brand Purpose Bonus The Magic Email Discovery Call Questions & Sales Script Examples Below are three script examples of what you can find in the 101+ Questions for Discovery & Branding Workshops eBook. Example 1) Discovery Call Script v1 What do you want to change about your company? What are your goals & ambitions for the coming years? How do you plan to reach these goals? What is your desired […]

Graphic design and illustration design are technically two different areas of work. But these two usually overlap each other in one way or another. Generally, a graphic designer tells a story or conveys his or her message through text and pictures, but they can also use illustrations sometimes to make the designs even more effective. […] The post 13 Amazing Animal Illustrations first appeared on Line25.

In a recent post to his site Freek Van der Herten talks about "handcrafting mocks" in your unit testing. In his example he shows the creation of custom mocks rather than using one of the current mocking test tools. In an application I was working on I wanted to implement automated tweets. Of course, this logic should also be tested. In this blogpost I'd like to show you how you can easily handcraft your own mocks. In his application, he wanted to be able to send tweets to Twitter when certain events happened. He starts with a bit of set up showing how to use this library to set up the OAuth connection between your application and Twitter account. He then shows the class that will make the actual tweet and how to use event handling to send the message when a new blog post is published. With this all in place, he starts in on the testing, showing the creation of the custom mock (so tweets aren't actually sent) and how to use it to test that a tweet was sent. He finishes the post with a mention of a possible refactoring: using an interface instead of extending a class to make the testing more structured.

Do you know what a shoemaker is? Well… it’s a person who makes shoes. But it also has another meaning. In the culinary world, a shoemaker is a hack –... The post How to Deal With Overly Opinionated Design Clients appeared first on Speckyboy Design Magazine.

The blend tool in Adobe Illustrator is often used to create abstract wave graphics, but I’ve been experimenting with some additional adjustments and discovered some handy tricks to create sci-fi inspired digital particle waves. This kind of imagery perfectly complements hi-tech interface designs with colourful data visualisation effects, or it could be used to create […] The post How To Create Digital Particle Waves in Adobe Illustrator appeared first on Spoon Graphics.

For the last few years, whenever somebody wants to start building an HTTP API, they pretty much exclusively use REST as the go-to architectural style, over alternative approaches such as XML-RPC, SOAP and JSON-RPC. REST is made out by many to be ultimately superior to the other "RPC-based" approaches, which is a bit misleading because they are just different. This article discusses these two approaches in the context of building HTTP APIs, because that is how they are most commonly used. REST and RPC can both be used via other transportation protocols, such as AMQP, but that is another topic entirely.The post Understanding REST And RPC For HTTP APIs appeared first on Smashing Magazine.

Every business wants the secret formula to increase conversion rate on their website, but what will work for you? Here are some tips, case studies & best practices to help guide you. Read More

It isn’t always easy to find the right mockup for your header or feature image. Using a mockup generator can help you tweak and customize a mockup to match your needs perfectly. Mostly because high-quality stock photos and images are hard to find, and can come with hefty price tags. Even when you do find […]

Let's be honest. Sometimes, we are missing the human touch on the web. No one is arguing with the fact that the modern user interfaces are a feast for the... The post How Close-Up Portraits Bring Humanity to Web Design appeared first on Speckyboy Design Magazine.