This article was contributed by Robert Katai. I am sure that as marketers, you are already aware of the importance of visuals in a content marketing strategy. Content is indeed the king of marketing but it cannot be limited to just text. You need to pair your words with visuals in order to capture your audience's attention. However, the way your page looks it may not be enough for a maximum conversion. Apart from the content, which I am sure is already fabulous, you will need a website that loads fast and in order to get there, you need a lucrative strategy towards this goal. This article will analyze some of the most important things that need to be considered when you are working with graphics and how to better optimize them and your pages for maximum speed. Why do you need speed? Search engines and especially Google, favour speed against everything else. While since this year speed was important, starting from July 2018, Google announced that it will be a major factor in website ranking. What does this mean? It means that you will need your pages to load as fast as possible on desktop and mobile devices as […]

I visited the Fandango website last weekend, hoping to find something that would give me an excuse to spend a couple of hours inside an air-conditioned movie theater. This is what first caught my eye when I got there: The Fandango home page shows a slider with popular movies and their posters. (Image credit: Fandango) (Large preview) To be honest, most of these movie posters did absolutely nothing to motivate me to leave the house.

Stories don't always have to be told in a Once Upon a Time... format. Take a look at movies, for instance. Some stories are told in chronological order while others jump around a timeline. There are stories told from the perspective of the protagonist while others let viewers see the story from everyone's point of view. Plus, stories can be sad, funny, dramatic or all of the above. There's a ton of variation in how a story can be told.

Though very vast and mostly barren, if you’ve seen a documentary like BBC’s Planet Earth you’ll know how intricate and spectacular deserts truly are. Here

Have some fun transforming yourself, your family members or your work colleagues into a bobblehead style caricature with this step-by-step tutorial for Adobe Photoshop. We’ll make use of Photoshop’s image manipulation techniques to exaggerate the features of a portrait photograph to give it a funny cartoon-like appearance. Since we’re using a photograph as the source, […] The post How To Create a Funny Caricature Effect in Adobe Photoshop appeared first on Spoon Graphics.

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Laravel 5.8.14 is out with a job-based retry delay feature. Visit Laravel News for the full post. The post A New Job-based Retry Delay Comes to Laravel 5.8.14 appeared first on Laravel News.

Free icons are a great way to spice up your work with small effort. While some of them are plain useful, others give a project a fun twist. The following collection of free icon sets offers both -- payment provider icons just like summer goodness to help you over a rainy day. All icons can be downloaded and used for free.The post Free Icon Sets: E-Commerce, Food, Science, Avatars And Summer appeared first on Smashing Magazine.

This article was contributed by Emerson Stone. Branding is more important to your business than ever. A strong brand identity increases the value of your company, motivates and provides direction to employees, and creates a strong follower base. Contrary to what many believe, branding comes down to much more than memorable logos. Your brand is the sum of people’s perception of your products, vision, and content. Everything from your voice on social media to your packaging design influences the perception that others have of your brand. Branding can be the difference between customers buying from you or buying from your competitors. Improving your brand identity begins with understanding your current brand identity. If you don't exactly know your brand identity, here are seven questions to help you uncover your company's brand. 1. Why Does Our Company Exist? This is a question that you should ask yourself every day as a business owner or investor. Simply put, why should people care about your company? Why do you get out of bed every morning? Simon Sinek gives a great explanation of why some businesses are great and others aren't in his TED Talk. The best businesses follow the "Golden Circle" concept; they focus […]

Web development is becoming more and more sophisticated. Aside from the correct markup of HTML and CSS, there are plenty of factors that don’t necessarily affect the look of a website, yet they can still influence a website’s success. This includes a barrier-free display of the content, as well as other components. Having all of this covered is difficult. That’s why there are many tools that help you get to the rating “everything OK”. Classic Validators for HTML and CSS First, you should make sure that your HTML and CSS source code is flawless. Here, the W3C offers a validator, which searches your HTML source code for errors, and displays alerts as well as suggestions for improvement. Aside from sticking to the syntax, there are other factors that you need to keep in mind when it comes to HTML or HTML5, respectively. W3C Validator for HTML Semantics play a big role especially when it comes to HTML5. Therefore, you should make sure that your website sticks to HTML5’s semantic rules. This includes proper placement of captions. Every “<article>” element should contain a caption. Multiple “<h1>” captions should be avoided. The W3C validator makes you aware of these things. For CSS, […]