When you take a close look at the ten most popular websites in the U.S., you’ll notice some patterns- some ways of dealing with color and white space that can inform your design sensibility. These companies wield an inordinate amount of capital, and can pay marketing professionals designers and market researchers to A/B Test, design, and optimize their sites at this point in their company life-cycles. There is also something to be said about their ability to get the success, and the role design has played in that. Imagine a world where Google was dark purple and had a big yellow “I’m feeling lucky” button at the onset, perhaps we’d have an entirely different internet today. Perhaps Alta Vista would’ve turned into the meeting hub of the web and would've pulled the ridiculous amounts of money from ads that Google does. Here's the internet giant’s color palette as it stands today with HEX and RGB Values: Here are the top 10 U.S Websites right now, and the colors they use. 1. Google’s color scheme and several other top brands go colorful, are unafraid of coming across as friendly and light-hearted. 2. Amazon’s color scheme keeps it formal with it’s blue and has a […]* You might also be interested in the following articlesWeb App Manifest: Open Websites Like Native Apps on Mobile DevicesOpposites Attract: Tips for Designing a Clean Yet Colorful WebsiteBook of Wisdom: 7 Things Web Designers Can Learn from PrintColor Theory and Typography: The 10 Commandments (Infographics)Pictograms Galore: Three Huge Bundles Totalling 2,500 Vector Icons For13 Free WordPress Themes, Released in June 2013