Web Design & Development Article

Logo File Formats Guide with FREE Cheat Sheet


There's often a lot of confusion about which files formats you need to give a client when delivering a final logo or branding package. You probably know that you have to give your client a variety of file formats, but which ones? Clients may frequently contact you asking for strange file formats or ad-hoc logo file requests. Print vendors sometimes use outdated technologies that require old and obscure files. You may wonder what all these file formats are used for and if they are even necessary. I can say with the confidence of experience -- the moment you decide not to provide a file format in your logo package is the moment that your client will send you an annoying email asking you for that exact file. So don't give them the opportunity to distract or upset your design mojo. Make a logo package that includes all of the file formats described below to cover all of your bases. Ok, but which file formats and why? I'm getting there, I promise. Logo File Formats Explained The issue with many file format explanations is that they get too technical. They dive deep and discuss things like lossless compression, bit depth, bitmap, […]

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