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Data quality can save money, improve customer satisfaction

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The effects of rampant inflation are being felt by marketing professionals. But investments in data quality can deliver cost savings and more effectiveness to organizations. According to Greg Brown, VP of global marketing at Melissa, “"Data quality touches every aspect of business, making it one of the most successful areas to shave dollars off the … continue reading The post Data quality can save money, improve customer satisfaction appeared first on SD Times.

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