Using custom contexts to improve targeting capabilities

Published: 2023-08-09

Targeting is becoming increasingly complex. It used to be the case that all end users were people, but now companies need to reliably deploy updates to groups and "things" beyond these traditional users. This could mean connected devices or unique user groups like buildings, vehicles, or stores - the options are somewhat endless. Simultaneously, as … continue reading The post Using custom contexts to improve targeting capabilities appeared first on SD Times.

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