Should You Create An MVP Before Creating An App?

Published: 2019-07-26

Can you afford to gamble on an idea for an app or on an assumption about how consumers will respond to it? I bet your clients aren't too comfortable doing that either, especially when it's their money and reputation on the line. An app can be a risky investment for a business if it's not approached with care. Even then, the most well-researched of app concepts can lead to disappointing user download and retention rates.

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