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Web Design & Development Article

Quantitative Data Tools For UX Designers

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Many UX designers are somewhat afraid of data, believing it requires deep knowledge of statistics and math. Although that may be true for advanced data science, it is not true for the basic research data analysis required by most UX designers. Since we live in an increasingly data-driven world, basic data literacy is useful for almost any professional — not just UX designers. Aaron Gitlin, interaction designer at Google, argues that many designers are not yet data-driven:

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